Who you'll actually work with

Designergatan is led by Herman Talvitie. When you call, email, or sit down for a first conversation, it's Herman — not a salesperson handing you off once the contract's signed. He leads every project personally, from the first conversation to final delivery.

Behind him is a small, carefully picked team. The people who understand your business are the ones doing the work.

It’s why our clients stay with us for years, not projects.

How we think

We believe design should be judged the same way any other business decision is: does it make you money, or does it save you money. Everything else — the craft, the research, the care — exists to answer that question well.

Think of it the way a Formula 1 team thinks about speed: the advantage rarely comes from one big idea, but from finding the small moments quietly costing you time, and fixing them with real data instead of guesswork. That's why we work the way we do — research first, right the first time, then refined from there.

Rooted in Helsinki

Designergatan is based in the heart of Helsinki's historic design district — working with clients across Finland and abroad, in person or remotely, whichever suits the project.

Highlights from Herman's career

Late 1990s
Herman started freelancing as a teenager, building websites for companies. The internet was still in its early days.

2002
Pixeleye was founded. A small, part-time operation, but active for years.

2004–2009
Bachelor of Visual and Media Arts, Lahti Institute of Design.

2007–2012
Taught graphic and web design at Inveon in Porvoo. Four years that taught Herman as much as they taught the students.

2012–2013
Lead Web Designer and Art Director at Swap.com. The online store was designed from scratch — in Helsinki and in Chicago.

2013–2015
Senior Interaction Designer at Rovio Entertainment. Herman was one of the lead designers who built the foundation of Hatch — Rovio’s platform supporting game teams across a game’s entire lifecycle. The work was service design in the full sense: direction, structure and strategy. The platform is known today as Beacon, and was named as one of the key parts of Sega’s acquisition of Rovio in 2023 — a €706 million deal. Herman’s brand concept was also the one selected for Hatch’s visual identity.

2016–2017
Lead UX Designer and right hand to the team leadership at TBWA\Helsinki, on a team of more than ten. Herman played a key part in raising the quality of Telia’s online content work — the output itself, the processes behind it, and the collaboration between departments. Design thinking, agile methods and sprint planning came into the team with him.

2017
Herman left full-time employment and built a studio that does only design. His view was that digital would only matter more — and that design done properly needs people who work on nothing else. A well-designed service is easy to use, and that shows up in the results. Client work has confirmed it since.

2019
UX Certification from Nielsen Norman Group — the research institute founded by Don Norman, who coined the term “user experience”, and Jakob Nielsen. Herman specialised in interaction design, and most of the courses were taught by Bruce “Tog” Tognazzini, Apple’s 66th employee, hired by Steve Jobs in 1978. The same year, Designergatan was founded, continuing the work Pixeleye had started.

Today
Work done in Finland, Sweden, Norway and Denmark — read the public results.